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Copywriter | Storyteller | Brand Guardian | Content Writer
www.linkedin.com/in/cohnhelene
helene.e.cohn@gmail.com
Senior Copywriter, Freelance

May 2023 - Present

Remote

Clients include: Professional Beauty Association, Intuit Quickbooks, Lakedale Resorts, Alma K Dead Sea Minerals Skincare, Userbrain, Workhorse Coworking, Museum of History & Industry (MOHAI).

Copywriter, Moon Active

July 2021 - October 2022

Tel Aviv, Israel

Industry-leading mobile game company with 2,000+ employees; one of four copywriters. Wrote for five games, focusing on Coin Master, the 6th top-grossing game globally with $800M in sales and 25M+ active users. During tenure, company revenue rose from $2.55B to $3.64B.

Lead Copywriter, Freelance

May 2020 - August 2021

Remote

Clients: Women’s Entrepreneurship Day Organization, Uplevyl (women’s professional leadership network). Goodieco Skincare, Professional Beauty Association, Miss Kay Eau de Parfums, Popa & Associates.

Copywriter & Marketing Manager, Gene Juarez Salons & Spas

April 2016 - May 2020

Seattle, WA

Largest salon & spa chain in the PNW with 11 locations, 100K+ annual guests, 250K+ annual visits, and $70M+ revenue. Sole writer for all company internal and external assets. Led overall rebranding, resulting in a 5% increase in retail sales and a 7% increase in services.

  • Executed campaign with graphic designer, writing impactful headline, subheads, and digital content to promote brand loyalty and a positive user experience (UX), increasing social impressions by 21%. 

  • Applied performance insights to create an email strategy in alignment with marketing initiatives, using storytelling to increase retention and results. Increased click-through rate (CTR) by 16%.

  • Shaped brand story for international company’s social media content targeting U.S. audiences by applying industry trends and relevant cultural insights to create copy that resonated with consumers.

  • Partnered with product and marketing teams to define a new brand voice, utilizing trends to craft copy across emails, web pages, and product descriptions to enhance brand recognition and consistency across channels.

  • Evaluated and provided UX and UI feedback on 40+ website and mobile app prototypes, recommending improvements to enhance engagement, acquisition, and retention. Brand clients included Ford, Chase, Sephora, Bank of America, and more.

  • Managed distinct brand voices for five mobile games, strategically tarketing different audiences across across all platforms.

  • Collaborated with CRM and marketing teams to craft data-driven emails and push notifications, using insights to improve copy strategy and generate $1.5M in monthly revenue. 

  • Produced content for largest sales campaign of the year, partnering with marketing, design, and social teams to align strategy and create an overarching campaign brand story. Grossed $2.2M and +8.2% email open rate YoY.

  • Brainstormed storytelling and campaign concepts with creative team, developing compelling, highly engaging content that elevated the brand’s presence, retaining users by offering an experience distinct from competitors.

  • Kept up with industry trends to integrate new game features, crafting clear, concise instructions. Collaborated with stakeholders to strategically align UI copy, CTAs, and design placement to optimize user experience.

  • Trained new copywriters, editing and proofreading work to ensure on-brand content while being readily available to provide assistance and support as needed

  • Spearheaded content for video performance ads, using storytelling to provide detailed yet engaging product information, enhancing brand awareness, loyalty, and conversions, increasing website views by 6%.

  • Engineered national #ChooseWOMEN campaign, bringing the brand to life by using consumer-focused, thought-provoking copy across emails, social media, web copy, print assets, merchandise, and more.

  • Collaborated with other creatives to assemble an innovative, interactive social media strategy with inspiring, motivating content that encouraged audience participation.

  • Pioneered brand voice for new professional startup app, writing scripts for the in-app bot, working with UI to name all features of the wireframe, and editing articles and white pages to better suit the target audience.

  • Authored series of blogs​ providing informative tutorials, industry insights, and educational information relevant to target audience, generating brand awareness and growth with strategic content connecting brand to its audience.​

  • Project managed 5-10 monthly multichannel marketing campaigns, partnering with cross-functional teams to develop and execute digital and print assets. Achieved an $8.2M annual sales increase YoY.

  • Presented all campaigns to the Director of Marketing for feedback, making adjustments as needed and meeting all deadlines with multiple campaigns running simultaneously.

  • Developed and launched a digital campaign within three days to problem-solve challenges from COVID closures, driving customer retention and generating $440K in sales; over $20K in the first three days.

  • Evolved brand by creating Clean Beauty category, reflecting industry and audience trends. Developed innovative in-store activation and collaborated to construct a multichannel launch campaign, yielding $106K in three months.

  • Launched product sample box, crafting all copy for box packaging, product description insert, and a comprehensive promotional multichannel marketing campaign; first box sold out within one month and grossed $35K.

  • Optimized email communication using target audience segmentation, lead nurturing, and A/B testing, using results to improve messaging strategy. Click-through rate (CTR) rose by 13% with 108K+ subscribers.

  • Sent 3-4 marketing emails per week to 108K+ subscribers, and posted on social media 5-7 times per week with 35K+ followers. 

  • Spearheaded the multichannel marketing campaign for a new barbershop location, conceptualizing and implementing the brand's new voice and identity across all marketing channels.

  • Won 8 Salon Today Magazine marketing awards.

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