Created descriptive, exciting, and inviting copy for the mailer sent to existing clients announcing our new salon at The Shops at the Bravern, a luxury shopping center with stores like Neiman Marcus, Gucci, Louis Vuitton, Prada, Jimmy Choo, and more. Click to read article!

The Self Help Book is a coupon book given to new artists and therapists to keep energy and drive high while they recruit new clients. Click to read article!

GJ Experts Online Magazine. Developed monthly issue with Creative Director to determine what trending products and services we would focus on, and I would write the copy for the entire magazine. Click to read article!

Instead of releasing a seasonal collection of trends, we chose to strategically roll them out one at a time, with corresponding videos and social media posts to celebrate the creation of each look. Click to read article!

The marketing team worked in collaboration to make Welcome Kits, which was a way to generate new customers. I created conversational, friendly copy to encourage recipients to visit our locations. Click to read article!

This campaign was created for guests to stay in touch with their artist or therapist during the COVID-19 closure. An email address was created where well wishes were sent and then forwarded to their artist or therapist. Content was featured on social media, the website, and more. Click to read article!

Worked closely with the Creative Director to develop the company's first subscription beauty box, GJ Beauty. Each box had a different theme (holiday, best sellers, clean beauty, and summer). They all featured an insert with fun versions of product descriptions, as well as descriptions on he bottom of the box, and hidden copy all over! ;)

In-store display teasing new launching product line. The bay where the line would soon live had been cleared and replaced with signage for three weeks of prime real estate.