ABOUT ME
Words are my favorite.
They feel like comfort food. Jeans that fit perfectly.
Jeans that fit perfectly after eating said comfort food.
I love slipping into a brand voice like it’s an alter ego, making audiences feel seen, understood, and genuinely connected.
I love the sweet spot where strategy meets personality: sharp and data-driven messaging, emotionally-charged storytelling, quick-witted wordplay, culturally-aware concepts, and the kind of copy that stops people mid-scroll. A little whimsy never hurts either.
I’m quick-witted, punchy, and perceptive. My brain is basically a running tab of campaign concepts, headlines, observations, and “wait… this could be something” moments.
And yes, I still really appreciate jeans that fit perfectly.
A few things actually ~about me~ while you’re here:
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I have a zero-star spicy tolerance.
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I will always remind you to reapply SPF.
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I'm a dual citizen.
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I think steamer bags of vegetables are the generation's greatest invention.
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My dream job as a kid was naming nail polishes, and TBH, still sounds legit.
"Helene is the most talented writer I've ever worked with.
She is concise, punchy, smart, and thoughtful. She knows how to communicate the right message with the perfect amount of personality.
On top of her writing skills, Helene is a no-nonsense team player who is always willing to go above and beyond to help everyone succeed. She cares about people just as much as she cares about her work and that balance can be hard to find.
When I am able to justify outsourcing some of my client's work, she will be my first hire."
Whitney Popa, Marketing & Communications Consultant
"It's rare that you come across stand-out talent like Helene.
I had the pleasure of working with Helene during her role at Gene Juarez, collaborating on several projects. "Quick-witted" is the phrase that comes to mind when I think about Helene. Above all, Helene's ability to juggle copy needs for multiple projects was unlike any I've seen before and made a dramatic difference in the productivity level of our marketing team.
Helene would be an asset to any team looking for their next unicorn."
Amanda Smith, Brand Design Manager, Professional Beauty Association
"Helene approaches her work with poise and a keen attention to detail. She is able to creatively craft brand messaging in a succinct and meticulous way across a multitude of platforms with proven success. She is efficient, strategically problem-solves, always meets demanding deadlines, and goes above and beyond to deliver dynamic campaign copy. I could not have asked for a more talented copywriter to work with!
I admire her ability to juggle several projects at a time across departments, demonstrating her commitment to the company's vision. She is meticulous and intentional in her work which is evident in her achievements.
Her punchy copy, witty personality and can-do attitude are an added bonus!"
Lauren Luna, Product Marketing Manager, Amazon Fashion & Fitness
“I had the pleasure of working with Helene on a pro bono nonprofit project with Creativity For Kindness. She was a great collaborative partner, a sharp copywriter, and a problem solver who’s quick on her feet.
Throughout the process, I was always impressed by her thoughtfulness in tackling feedback and her drive to make everything we did stronger and smarter. I hope we’ll get to work together again in the future!”
Anjali Gupta, Vice President of Creative Strategy, Blue State
"I worked with Helene for a few years at Moon Active, and I highly recommend her for her exceptional copywriting skills. During our time together, she consistently impressed me with her ability to craft engaging push notifications for Coin Master.
Her writing style, filled with wordplay, puns, and creativity, always stood out and contributed to the game's success. Despite tight deadlines, she remained composed and produced high-quality content efficiently.
Helene is a flexible and intelligent professional whom I wholeheartedly recommend to any future employer."
Joanna Atia, Project Manager, Airbus
PROOF,
MEET
PUDDING.
"Helene is the most talented writer I've ever worked with.
She is concise, punchy, smart, and thoughtful. She knows how to communicate the right message with the perfect amount of personality.
On top of her writing skills, Helene is a no-nonsense team player who is always willing to go above and beyond to help everyone succeed. She cares about people just as much as she cares about her work and that balance can be hard to find.
When I am able to justify outsourcing some of my client's work, she will be my first hire."
Whitney Popa, Copywriter & Marketing Consultant
PROOF,
MEET
PUDDING.
"It's rare that you come across stand-out talent like Helene.
I had the pleasure of working with Helene during her role at Gene Juarez, collaborating on several projects. "Quick-witted" is the phrase that comes to mind when I think about Helene. Above all, Helene's ability to juggle copy needs for multiple projects was unlike any I've seen before and made a dramatic difference in the productivity level of our marketing team.
Helene would be an asset to any team looking for their next unicorn."
Amanda Smith, Brand Design Manager, Professional Beauty Association
PROOF,
MEET
PUDDING.
"Helene approaches her work with poise and a keen attention to detail. She is able to creatively craft brand messaging in a succinct and meticulous way across a multitude of platforms with proven success. She is efficient, strategically problem-solves, always meets demanding deadlines, and goes above and beyond to deliver dynamic campaign copy. I could not have asked for a more talented copywriter to work with!
I admire her ability to juggle several projects at a time across departments, demonstrating her commitment to the company's vision. She is meticulous and intentional in her work which is evident in her achievements.
Her punchy copy, witty personality and can-do attitude are an added bonus!"
Lauren Luna, Product Marketing Manager, Amazon Fashion & Fitness
PROOF,
MEET
PUDDING.
“I had the pleasure of working with Helene on a pro bono nonprofit project with Creativity For Kindness. She was a great collaborative partner, a sharp copywriter, and a problem solver who’s quick on her feet.
Throughout the process, I was always impressed by her thoughtfulness in tackling feedback and her drive to make everything we did stronger and smarter. I hope we’ll get to work together again in the future!”
Anjali Gupta, Vice President of Creative Strategy, Blue State
PROOF,
MEET
PUDDING.
"I worked with Helene for a few years at Moon Active, and I highly recommend her for her exceptional copywriting skills. During our time together, she consistently impressed me with her ability to craft engaging push notifications for Coin Master.
Her writing style, filled with wordplay, puns, and creativity, always stood out and contributed to the game's success. Despite tight deadlines, she remained composed and produced high-quality content efficiently.
Helene is a flexible and intelligent professional whom I wholeheartedly recommend to any future employer."
Joanna Atia, Project Manager, Airbus