Positioned Gene Juarez as an authority in curly hair care through an education-led campaign centered on stylist expertise and demystifying curl science. Build trust, expand category leadership, and increase loyalty within the curl community.

Led campaign messaging across channels, translating the strategy into a clear, education-driven narrative. Developed copy for campaign assets and supported PR and partnership initiatives to expand reach and reinforce brand credibility.

– $180K+ in product sales in 4 months
– 10x growth in category performance
– Increased client acquisition & loyalty
– Strengthened authority in curly hair expertise