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DULUTH TRADING CO.
A HOLIDAY IN THE MAKING
OVERVIEW
Copy brought the concept to life with lighthearted, nostalgic headlines, email copy, and social content that emphasized enjoyment, creativity, and the satisfaction of giving a gift that supports real-world hobbies and projects. Tone balanced humor with holiday warmth, keeping Duluth’s voice confident and playful across channels.Copy brought the concept to life with lighthearted, nostalgic headlines, email copy, and social content that emphasized enjoyment, creativity, and the satisfaction of giving a gift that supports real-world hobbies and projects. Tone balanced humor with holiday warmth, keeping Duluth’s voice confident and playful across channels.
Strategic Thinking
Holiday campaigns usually lean sentimental, but Duluth’s audience—adventurers, DIYers, workaholics, and health-focused doers—responds to playful, nostalgic storytelling that celebrates action and creativity. The campaign concept leveraged this insight to craft messaging that felt warm, lighthearted, and unmistakably Duluth.
Messaging Approach
Brought the concept to life with copy that emphasized enjoyment, creativity, and the satisfaction of giving a gift that supports real-world hobbies and projects. Tone balanced humor with holiday warmth and nostalgia, keeping Duluth’s voice confident and irreverent across channels.
